Blog

Ryan Pratzel |
Creating A Video The Challenge Many organizations, large and small, are debating internally how to better use social media and video. It's easy to say 'have an intern send out a few Tweets,' but in reality every message is a reflection of your brand. Often, during the discussion someone brings up the idea of creating a video.  
Ryan Pratzel |
honored for our work The Creative Liquid team is honored to receive three Telly Awards for our work completed in 2016. Creative Liquid received awards for the following projects:
Zack Gross |
Color in Video Production While it’s impossible to know what every camera, codec, LUT, color profile, data rate, and bit depth will do for your images, having a general knowledge of different workflows and options is useful so you can properly plan your projects to be as effective as possible. With the advancements in digital cameras and editing software, there are now multiple options and…
Zack Gross |
Camera Compression Often, I’ll hear newer shooters or filmmakers complain about having trouble manipulating and refining their footage in post, especially DSLR footage or more affordable cinema cameras. This is mainly due to compression. Think of it like a funnel. In order for a useful amount of video footage to fit onto small memory cards like SD cards, a digital cameras computer has to…
Zack Gross |
The Audio Signal The further you get into editing film and video, the more you realize audio, not always the image, is the key to making your film appear “professional.” Viewers are often more lenient about the images they see versus the audio they hear. At the base of any good audio mix is well captured audio. DO NOT simply brush aside audio recording in favor of the images. If your audio is…
Ryan Pratzel |
Sony CineAlta Prime Lenses Sony sells a set of six cine prime lenses that are a perfect match for Creative Liquid's F5 cameras. The lenses are PL mount and come in 20, 25, 35, 50, 85, and 135mm. The lenses are fairly fast with a wide open aperture of T2. We've had them in our inventory since spring 2016 and our team loves working with these lenses.