4K Video

Why Forth Quarter Is A Good Time To Produce A Corporate Video

Ryan Pratzel

Producing A Video

Heading into the fourth quarter of the calendar year is often a busy time for companies. We're heading into holiday season, many employees take vacation and businesses are often wrapping things up before end of year. While it can be busy, this is a great time of year to produce a corporate, product or business marketing video.

Practicals - Compression and Data Rates

Zack Gross

Camera Compression

Often, I’ll hear newer shooters or filmmakers complain about having trouble manipulating and refining their footage in post, especially DSLR footage or more affordable cinema cameras. This is mainly due to compression. Think of it like a funnel. In order for a useful amount of video footage to fit onto small memory cards like SD cards, a digital cameras computer has to constrict the amount of information that’s saved.

Practicals Sony CineAlta Primes

Ryan Pratzel

Sony CineAlta Prime Lenses

Sony sells a set of six cine prime lenses that are a perfect match for Creative Liquid's F5 cameras. The lenses are PL mount and come in 20, 25, 35, 50, 85, and 135mm. The lenses are fairly fast with a wide open aperture of T2. We've had them in our inventory since spring 2016 and our team loves working with these lenses.