Marketing Video

What Is High Quality Video?

Ryan Pratzel

I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video. If you're looking to produce a video these are all things you should consider.

Starting a New Video Project

Julia Cowell
There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the editing room.” Nobody wants to “fix it in post,” especially not your editor. Say that phrase near an editing suite and watch your editor’s eyes glaze over as they imagine 100 different ways they’d like to throttle the video crew.

USPTO

Creative Liquid worked with the United States Patent and Trademark Office's Global Intellectual Property Academy to create a series of videos about GIPA and it's mission. This video was completed to bring awareness to the department within the USPTO. The graphics package, animations and editing were completed by Creative Liquid's post team.

The video was created as a collaboration between our team and the GIPA video producer.