Corporate Video

ARL West

Creative Liquid and our teaming partner Virtuo Group Corporation, provide video production services to the public affairs office of the U.S. Army Research Laboratory. These videos often focus on science and technology and careers in STEM fields. ARL West was produced in fall 2018 in coordination with the client. Production took place in Southern California at various industry and academic partners that work with the Army. Editing took place at our facility in Virginia.

Citizen Honors Profile

Creative Liquid has provided video production services to the Congressional Medal of Honor Foundation for several years. Each spring the Foundation honors citizen heroes. Our team produces a profile video of each honoree. This video was produced in early 2019. Our crew recorded the content on location in Bakersfield, California and then edited the story at our headquarters in Alexandria, Virginia. This video tells the story of Blaine Hodge and was shown at a dinner in Washington, D.C.

The Fly Life

The Fly Life is a social media video series created in partnership with our client CLS Strategies. The videos feature employees at major airlines and cargo carriers. The goal of the series is to raise awareness and promote careers in the aviation industry. Dozens of short videos were created at various airports throughout the United States. The videos feature interviews and footage with airline employees engaged in their jobs.

Tips On Budgeting Your Project

Julia Cowell
Budgeting any project can be a struggle, especially when it comes to video. Many people have a difficult time wrapping their heads around the costs associated with producing a video. The key to getting the results you want are putting together a budget that best fits the end goal. If you want an 8K crane shot of Times Square with your company’s logo superimposed on every screen, but you don’t have the budget to hire the camera, crane operator or shut down NYC traffic, you may have to rethink why that shot is important to the story you’re telling. But, if you want your video to convey a sense of elegance and style through smooth camera movements, it’s much easier to budget for a video with that in mind. So how should you start budgeting your project?

What Is High Quality Video?

Ryan Pratzel

I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video. If you're looking to produce a video these are all things you should consider.

Starting a New Video Project

Julia Cowell
There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the editing room.” Nobody wants to “fix it in post,” especially not your editor. Say that phrase near an editing suite and watch your editor’s eyes glaze over as they imagine 100 different ways they’d like to throttle the video crew.

Three Phases of Video: Pre Production

Ryan Pratzel
At a high level, a new video project can be broken down into three phases. Inside each phase is a set of milestones. This is the first in a series of three articles that will take a look at pre production, production and post production. This article is all about Pre production which is the planning phase of your video project. While it can often be overlooked, this phase should get your full attention and a portion of your overall budget. If you focus on pre production the other two phases should run smoother and you'll be happier with the end result.