Producing A Video
Heading into the fourth quarter of the calendar year is often a busy time for companies. We're heading into holiday season, many employees take vacation and businesses are often wrapping things up before end of year. While it can be busy, this is a great time of year to produce a corporate, product or business marketing video.
Many companies like to start the new year off and running. January and February can be challenging, especially as consumer spending dips following the holiday season. If you have a well produced video ready to go on January 1, you can jumpstart your business. Marketing videos are a great way advertise your business, services and products to potential customers. Video can also serve as a powerful recruitment tool for top talent.
Demand for video content is growing. According to a HubSpot study, 54% of consumers want to see more video content from a brand or business they support. 87% of marketing professionals use video as a marketing tool (Source: Wyzowl). Think of video as an extension of your brand. A well produced video shows you care about your brand and your customers.
Getting Started
So why is now a good time to produce a video? Spring, summer and early fall are busy times at Creative Liquid. Heading into fourth quarter it easier for clients to get a project on our schedule more quickly. This leads to shorter turnaround times from concept to final delivery. Creative Liquid offers turnkey solutions. We do the hard work while your team stays busy on tasks related to your business. Proof files are delivered in cloud-based collaborative project management spaces that allow quick and easy reviews by the client. This saves our clients time.
There are a few things you can do to prepare your team to produce a video:
- Determine the message you want to get across to your audience
- Are there similar videos you've seen online that show the type of video you want to produce?
- What is your budget?
- Who are the key stakeholders who will make decisions about the video?
If you've been thinking about producing a video for your business, contact our team to learn more about the process. We're here to help.