Producing A Video Heading into the fourth quarter of the calendar year is often a busy time for companies. We're heading into holiday season, many employees take vacation and businesses are often wrapping things up before end of year. While it can be busy, this is a great time of year to produce a corporate, product or business marketing video.
At this week’s WWDC, Apple announced some exciting new products, specifically some long awaited hardware, the new MacPro. However, Apple also unveiled the Apple Pro XDR display. At $5,000 it’s not cheap, but this price is actually a good deal. Let me explain why it’s a good deal and why this monitor will help our team continue to create impactful videos for our clients.
A website is your brand’s best marketing asset for getting your mission, product or service in front of potential customers. It ensures your message to the world, and drives a fundamental part of every organization or business. These days it is easy to create a website with very little technical experience or technical skills, which is great for small businesses, non-profits or any organization…
Budgeting any project can be a struggle, especially when it comes to video. Many people have a difficult time wrapping their heads around the costs associated with producing a video. The key to getting the results you want are putting together a budget that best fits the end goal. If you want an 8K crane shot of Times Square with your company’s logo superimposed on every screen, but you don’t…
It’s rare that an image comes to me in my edit suite that couldn’t be improved with a little color grading. Color grading is kind of like the icing on the cake. It’s the final pass that an editor will do on your video, going through shot by shot to tweak, correct, enhance or stylize your footage.
I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video. If you're looking to produce a video these are all things you should consider.