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4.18.18 | Ryan Pratzel
Why Video? Video can be a costly and time consuming endeavor, so why should nonprofit organizations consider using video? It is one of the best ways to reach a broad audience and achieve results. Whether your target audience is donors, both corporate and individual, or promoting your organization's mission, video can do this effectively. Every dollar counts when you're running a nonprofit. If... more
Captioning
4.3.18 | Ryan Pratzel
Why Caption Your Video? Captioning video makes your story accessible to the hearing impaired. This helps insure your message gets to a wide audience. Captioning is also required for many videos created for government clients, univeristies, museums and other educational institutions. Many corporations are also requiring videos be accessible. The question many people have is how do I caption my... more
Video Crew
3.24.17 | Ryan Pratzel
Creating A Video The Challenge Many organizations, large and small, are debating internally how to better use social media and video. It's easy to say 'have an intern send out a few Tweets,' but in reality every message is a reflection of your brand. Often, during the discussion someone brings up the idea of creating a video.   It sounds simple enough. In fact, most of us carry around a high... more
3.24.17 | Ryan Pratzel
honored for our work The Creative Liquid team is honored to receive three Telly Awards for our work completed in 2016. Creative Liquid received awards for the following projects: Congressional Medal of Honor Foundation's Citizen Honors National PSA Spot Citizen Honors Profile Video Pets Without Vets:... more
3.17.17 | Zack Gross
Color in Video Production While it’s impossible to know what every camera, codec, LUT, color profile, data rate, and bit depth will do for your images, having a general knowledge of different workflows and options is useful so you can properly plan your projects to be as effective as possible. With the advancements in digital cameras and editing software, there are now multiple options and... more
3.8.17 | Zack Gross
Camera Compression Often, I’ll hear newer shooters or filmmakers complain about having trouble manipulating and refining their footage in post, especially DSLR footage or more affordable cinema cameras. This is mainly due to compression. Think of it like a funnel. In order for a useful amount of video footage to fit onto small memory cards like SD cards, a digital cameras computer has to... more

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