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At a high level, a new video project can be broken down into three phases. Inside each phase is a set of milestones. This is the first in a series of three articles that will take a look at pre production, production and post production.
Pre production is the planning phase of your video project. While it can often be overlooked, this phase should get your full attention and a portion of your overall budget. If you focus on pre production the other two phases should run smoother and you'll be happier with the end result.
Video can be a costly and time consuming endeavor, so why should nonprofit organizations consider using video? It is one of the best ways to reach a broad audience and achieve results. Whether your target audience is donors, both corporate and individual, or promoting your organization's mission, video can do this effectively.
Creating A Video
Many organizations, large and small, are debating internally how to better use social media and video. It's easy to say 'have an intern send out a few Tweets,' but in reality every message is a reflection of your brand. Often, during the discussion someone brings up the idea of creating a video.
Care Conversations is a website providing information and guidance for individuals and families looking at long term care solutions. In 2014 Creative Liquid was approached by Adfero to create a series of three videos that would be a key part of the new Care Conversations website.
Video is a powerful tool for recruiting and retaining top talent for your organization.