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Care Conversations is a website providing information and guidance for individuals and families looking at long term care solutions. In 2014 Creative Liquid was approached by Adfero to create a series of three videos that would be a key part of the new Care Conversations website.
In January we completed an extensive rebuild of our IT infrastructure. It was a project that was a long time coming. In this article we're going to briefly touch on how we upgraded our network and then our Post-Production Manager Julia is going to go over our editing workflow and new SAN/NAS environment.
Getting Your Shot
As a filmmaker, you normally have one chance to capture a moment. So making sure your footage is usable on set is key. To combat under or overexposed footage, a DP has two main tools at his disposal: your waveform monitor and your zebra stripes. Both measure and display luminance, but for different purposes and in different ways. We cover when and why you use these tools on set, as well as the impact RAW footage and cinema cameras have had on capturing images.
Animation and graphics are powerful tools for conveying a message to potential customers. This technique is especially helpful for describing services and concepts that may be difficult to visualize through live action video.
The Art of Color
In film and video, color correction and color grading are very often talked about together, but in actuality are two separate tasks. They’re combined because of their reliance on the same tools. Both are also normally handled one after the other in post- production. While neither will fix bland or bad cinematography, both can truly make a great shot fantastic.
Adobe announced today it is abandoning Creative Suite and replacing it entirely with Creative Cloud. Don't panic, Premier, Photoshop, After Effects aren't going away, you just won't be able to buy them as stand alone applications or as a suite of applications. This means no more boxed software. Current Creative Suite customers can switch to Creative Cloud for $30 for the first year. After that it goes to the normal price of $50/month per seat.