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At a high level, a new video project can be broken down into three phases. Inside each phase is a set of milestones. This is the first in a series of three articles that will take a look at pre production, production and post production.
Pre production is the planning phase of your video project. While it can often be overlooked, this phase should get your full attention and a portion of your overall budget. If you focus on pre production the other two phases should run smoother and you'll be happier with the end result.
Why Caption Your Video?
Captioning video makes your story accessible to the hearing impaired. This helps insure your message gets to a wide audience. Captioning is also required for many videos created for government clients, univeristies, museums and other educational institutions. Many corporations are also requiring videos be accessible. The question many people have is how do I caption my video and what is the best option?
Creating A Video
Many organizations, large and small, are debating internally how to better use social media and video. It's easy to say 'have an intern send out a few Tweets,' but in reality every message is a reflection of your brand. Often, during the discussion someone brings up the idea of creating a video.
This video was created as part of a series celebrating diversity and awareness within the agency.
In 2011, Creative Liquid worked with the U.S. Military's Joint Task Force CapMed to produce a video to assist staff with the transition from Walter Reed National Army Medical Center to two new facilities. Our crews worked on location at Walter Reed in Washington, DC, Bethesda Naval Hospital in Bethesda, MD and Ft. Belvoir in Virginia. This short video includes a professional voice-over, video recorded on location and motion design elements.