Creating engaging content through video is one of the most powerful ways to reach potential customers. A marketing video is an effective tool that helps businesses and organizations communicate their message and engage potential customers. It can be used to explain products and services, highlight successes, or build relationships with customers. Marketing is also a great way to showcase your brand to potential customers.
Creative Liquid worked with the United States Patent and Trademark Office's Global Intellectual Property Academy to create a series of videos about GIPA
Creative Liquid worked with marking and public relations firm Adfero to create a series of three videos that would be part of the new Care Conversations website
Color grading is the final pass that an editor will do on your video, going through shot by shot to tweak, correct, enhance or stylize your footage.
I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video. If you're looking to produce a video these are all things you should consider.
There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the… read more
Many organizations, large and small, are debating internally how to better use social media and video. It's easy to say 'have an intern send out a few Tweets,' but in reality every message is a reflection of your brand. Often, during the discussion someone brings up the idea of creating a video.