Video Production

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Creative Liquid is a digital marketing firm. Our company celebrated its 15th anniversary in February 2021. We have two main focus areas, Video Production and Web Development. As marketing professionals we work with a variety of organizations from corporations to government agencies and nonprofits. Much of what I'll cover in this article comes from our years of experience. We work with organizations large and small. Some of our clients have a dedicated marketing staff, some do not. Regardless of your organizations size, working with an agency, like Creative Liquid, can increase the success of your marketing strategy.
We hope you and your family are safe and healthy during these uncertain times. The health and safety of our team and our clients is our top concern during the current pandemic.
Producing A Video Heading into the fourth quarter of the calendar year is often a busy time for companies. We're heading into holiday season, many employees take vacation and businesses are often wrapping things up before end of year.
honored for our work The Creative Liquid team is honored to receive three Telly Awards for our work completed in 2016. Creative Liquid received awards for the following projects:
The Challenge. Heritage Fellowship Church is a large, vibrant church in Reston Virginia. When they approached Creative Liquid, their website was out dated, difficult to manage, and extremely slow.
The Maryland Charity Campaign is a workplace charitable giving program that offers State employees and eligible retirees the opportunity to contribute to charities using the convenience of payroll deduction. Creative Liquid produced this video to promote the 2017 campaign.
The Fly Life is a social media video series created in partnership with our client CLS Strategies. The videos feature employees at major airlines and cargo carriers. The goal of the series is to raise awareness and promote careers in the aviation industry.
Budgeting any project can be a struggle, especially when it comes to video. Many people have a difficult time wrapping their heads around the costs associated with producing a video. The key to getting the results you want are putting together a budget that best fits the end goal. If you want an 8K crane shot of Times Square with your company’s logo superimposed on every screen, but you don’t have the budget to hire the camera, crane operator or shut down NYC traffic, you may have to rethink why that shot is important to the story you’re telling. But, if you want your video to convey a sense of elegance and style through smooth camera movements, it’s much easier to budget for a video with that in mind. So how should you start budgeting your project?
It’s rare that an image comes to me in my edit suite that couldn’t be improved with a little color grading. Color grading is kind of like the icing on the cake. It’s the final pass that an editor will do on your video, going through shot by shot to tweak, correct, enhance or stylize your footage.