Video Production

Why Forth Quarter Is A Good Time To Produce A Corporate Video

Ryan Pratzel

Producing A Video

Heading into the fourth quarter of the calendar year is often a busy time for companies. We're heading into holiday season, many employees take vacation and businesses are often wrapping things up before end of year. While it can be busy, this is a great time of year to produce a corporate, product or business marketing video.

Maryland Charity Campaign

The Maryland Charity Campaign is a workplace charitable giving program that offers State employees and eligible retirees the opportunity to contribute to charities using the convenience of payroll deduction. Creative Liquid produced this video to promote the 2017 campaign. The video was used to raise awareness of the campaign and more than 800 participating charities. The video was recorded at multiple locations throughout maryland including Baltimore and the Chesapeake Bay.

The Fly Life

The Fly Life is a social media video series created in partnership with our client CLS Strategies. The videos feature employees at major airlines and cargo carriers. The goal of the series is to raise awareness and promote careers in the aviation industry. Dozens of short videos were created at various airports throughout the United States. The videos feature interviews and footage with airline employees engaged in their jobs.

Tips On Budgeting Your Project

Julia Cowell
Budgeting any project can be a struggle, especially when it comes to video. Many people have a difficult time wrapping their heads around the costs associated with producing a video. The key to getting the results you want are putting together a budget that best fits the end goal. If you want an 8K crane shot of Times Square with your company’s logo superimposed on every screen, but you don’t have the budget to hire the camera, crane operator or shut down NYC traffic, you may have to rethink why that shot is important to the story you’re telling. But, if you want your video to convey a sense of elegance and style through smooth camera movements, it’s much easier to budget for a video with that in mind. So how should you start budgeting your project?

What Is High Quality Video?

Ryan Pratzel

I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video. If you're looking to produce a video these are all things you should consider.

Starting a New Video Project

Julia Cowell
There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the editing room.” Nobody wants to “fix it in post,” especially not your editor. Say that phrase near an editing suite and watch your editor’s eyes glaze over as they imagine 100 different ways they’d like to throttle the video crew.