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At this week’s WWDC, Apple announced some exciting new products, specifically some long awaited hardware, the new MacPro. However, Apple also unveiled the Apple Pro XDR display. At $5,000 it’s not cheap, but this price is actually a good deal. Let me explain why it’s a good deal and why this monitor will help our team continue to create impactful videos for our clients.

Camera Compression

Often, I’ll hear newer shooters or filmmakers complain about having trouble manipulating and refining their footage in post, especially DSLR footage or more affordable cinema cameras. This is mainly due to compression. Think of it like a funnel. In order for a useful amount of video footage to fit onto small memory cards like SD cards, a digital cameras computer has to constrict the amount of information that’s saved.