ITI approached our team with a challenge to develop a short video outlining the organizations 2020 legislative platform to key decision makers, lawmakers, candidates and their member organizations. This project included developing the script, storyboard, and casting.
The video heavily relies on motion graphics and narration to tell its story. Graphics were created in coordination with the client's designer who was developing a webpage for the platform launch. The client's logo, font and colors were incorporated to ensure a seamless branded experience.
Often, I’ll hear newer shooters or filmmakers complain about having trouble manipulating and refining their footage in post, especially DSLR footage or more affordable cinema cameras. This is mainly due to compression. Think of it like a funnel. In order for a useful amount of video footage to fit onto small memory cards like SD cards, a digital cameras computer has to constrict the amount of information that’s saved.