video

Virtual Events

A year ago the world was thrust into working from home and virtual events. Whether they were Zoom meetings, webinars or live streams, we all spent hours in front of our screens. Screen time was high. Platforms raced to adapt, add features and find a way to handle the increased throng of users. Now, a year later, it's clear virtual events will stick around in one form or another. That's not necessarily a bad thing, but navigating good virtual solutions hasn't gotten any easier. 

Creative Liquid is a digital marketing firm. Our company celebrated its 15th anniversary in February 2021. We have two main focus areas, Video Production and Web Development. As marketing professionals we work with a variety of organizations from corporations to government agencies and nonprofits. Much of what I'll cover in this article comes from our years of experience. We work with organizations large and small. Some of our clients have a dedicated marketing staff, some do not. Regardless of your organizations size, working with an agency, like Creative Liquid, can increase the success of your marketing strategy.

At this week’s WWDC, Apple announced some exciting new products, specifically some long awaited hardware, the new MacPro. However, Apple also unveiled the Apple Pro XDR display. At $5,000 it’s not cheap, but this price is actually a good deal. Let me explain why it’s a good deal and why this monitor will help our team continue to create impactful videos for our clients.

Camera Compression

Often, I’ll hear newer shooters or filmmakers complain about having trouble manipulating and refining their footage in post, especially DSLR footage or more affordable cinema cameras. This is mainly due to compression. Think of it like a funnel. In order for a useful amount of video footage to fit onto small memory cards like SD cards, a digital cameras computer has to constrict the amount of information that’s saved.