Budgets in 2023 I've written about budgets for video production in the past, but in this post I want to discuss the current economic environment and provide some advice for how to budget a video project in 2023.
In December Creative Liquid moved across Old Town Alexandria to a new office. While we liked the old location, the building was sold last year and is now destined for residential units. Now that we've had a few weeks to settle into the new space, we're quite happy with the new building.
Creative Liquid produced a series of videos instructing users how to submit video content into the Department of Defense's Tradewind Solutions Marketplace. This is a how-to series.
Our team worked with the Community Transportation Association of America (CTAA) to produce a series of video highlighting the organization's Transit Planning 4 All (TP4A) initiative. Production was completed on site in Portland, Maine, Seattle, Washington, Portland, Oregon and Washington, DC.
We hope you and your family are safe and healthy during these uncertain times. The health and safety of our team and our clients is our top concern during the current pandemic.
Creative Liquid has provided video production services to the Congressional Medal of Honor Foundation for several years. Each spring the Foundation honors citizen heroes. Our team produces a profile video of each honoree. This video was produced in early 2019.
The Maryland Charity Campaign is a workplace charitable giving program that offers State employees and eligible retirees the opportunity to contribute to charities using the convenience of payroll deduction. Creative Liquid produced this video to promote the 2017 campaign.
The Fly Life is a social media video series created in partnership with our client CLS Strategies. The videos feature employees at major airlines and cargo carriers. The goal of the series is to raise awareness and promote careers in the aviation industry.
Budgeting any project can be a struggle, especially when it comes to video. Many people have a difficult time wrapping their heads around the costs associated with producing a video. The key to getting the results you want are putting together a budget that best fits the end goal. If you want an 8K crane shot of Times Square with your company’s logo superimposed on every screen, but you don’t have the budget to hire the camera, crane operator or shut down NYC traffic, you may have to rethink why that shot is important to the story you’re telling. But, if you want your video to convey a sense of elegance and style through smooth camera movements, it’s much easier to budget for a video with that in mind. So how should you start budgeting your project?
It’s rare that an image comes to me in my edit suite that couldn’t be improved with a little color grading. Color grading is kind of like the icing on the cake. It’s the final pass that an editor will do on your video, going through shot by shot to tweak, correct, enhance or stylize your footage.