Marketing Video

Producing A Video Heading into the fourth quarter of the calendar year is often a busy time for companies. We're heading into holiday season, many employees take vacation and businesses are often wrapping things up before end of year.

It’s rare that an image comes to me in my edit suite that couldn’t be improved with a little color grading. Color grading is kind of like the icing on the cake. It’s the final pass that an editor will do on your video, going through shot by shot to tweak, correct, enhance or stylize your footage.

I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video.

There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the editing room.” Nobody wants to “fix it in post,” especially not your editor. Say that phrase near an editing suite and watch your editor’s eyes glaze over as they imagine 100 different ways they’d like to throttle the video crew.

Creative Liquid worked with the United States Patent and Trademark Office's Global Intellectual Property Academy to create a series of videos about GIPA and it's mission. This video was completed to bring awareness to the department within the USPTO.

Care Conversations was a series of video produced for a website that provided information and guidance for individuals and families looking at long term care solutions.