Our team worked with the Community Transportation Association of America (CTAA) to produce a series of video highlighting the organization's Transit Planning 4 All (TP4A) initiative. Production was completed on site in Portland, Maine, Seattle, Washington, Portland, Oregon and Washington, DC.
There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the editing room.” Nobody wants to “fix it in post,” especially not your editor. Say that phrase near an editing suite and watch your editor’s eyes glaze over as they imagine 100 different ways they’d like to throttle the video crew.