Washington DC

Association Executive of the Year

Association Trends, Salute to Excellence, is an annual award honoring the brightest stars of the association community. Known as the industry event to attend, the awards luncheon draws a crowd of over 500 leading association professionals each year. 

Creative Liquid has partnered with Association Trends for several years to profile the top honorees. This video was produced for the 2019 honoree, the president of the National Retail Federation.

What Is High Quality Video?

Ryan Pratzel

I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video. If you're looking to produce a video these are all things you should consider.

Starting a New Video Project

Julia Cowell
There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the editing room.” Nobody wants to “fix it in post,” especially not your editor. Say that phrase near an editing suite and watch your editor’s eyes glaze over as they imagine 100 different ways they’d like to throttle the video crew.

Slight Name Change

Ryan Pratzel
You may have noticed a slight change to the logo on our website. Since we started this adventure in 2006, we've always been known as Creative Liquid Productions. In 2015, we added web services to our capabilities and now work on a variety of digital marketing projects. As part of our new office move we decided to make a small branding update. 

Heading Into Fall

Ryan Pratzel

Our blog has been quiet this past summer and with good reason, we'e been busy!  2016 has been a fantastic year of telling stories and working on some incredible projects.  While the year isn't over just yet, I wanted to take a moment to look at some of what we've worked on that may be of interest and some cool technology advancements that we've made this year.

10 Years of Free Flowing Ideas

Ryan Pratzel

Ten Years

Ten years ago today, February 10, 2006, Creative Liquid Productions was born.  At the time, my goal was to start a creative firm that got me out of the newsroom and back in the field.  Mission accomplished!  In the past ten years we've grown, worked on some amazing projects, been honored with more than a dozen awards and continue to expand our services and capabilities.