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Virginia
In December Creative Liquid moved across Old Town Alexandria to a new office. While we liked the old location, the building was sold last year and is now destined for residential units. Now that we've had a few weeks to settle into the new space, we're quite happy with the new building.
I was recently asked to define "high-quality video" and it got me thinking: Shouldn't all video be quality video? Do you need the qualifier high? Regardless there are some ways to define quality or high-quality video.
There’s a long standing joke in filmmaking: “We’ll fix it in post.” It’s a cringeworthy phrase that you’ll hear on set when a crew runs into frustrations with lighting or audio or an interview subject. It basically means, “we’ll fix it after the fact,” or, “we’ll find the story we need in the editing room.” Nobody wants to “fix it in post,” especially not your editor. Say that phrase near an editing suite and watch your editor’s eyes glaze over as they imagine 100 different ways they’d like to throttle the video crew.
You may have noticed a slight change to the logo on our website. Since we started this adventure in 2006, we've always been known as Creative Liquid Productions. In 2015, we added web services to our capabilities and now work on a variety of digital marketing projects. As part of our new office move we decided to make a small branding update.
Our blog has been quiet this past summer and with good reason, we'e been busy! 2016 has been a fantastic year of telling stories and working on some incredible projects.
Ten Years
Ten years ago today, February 10, 2006, Creative Liquid Productions was born. At the time, my goal was to start a creative firm that got me out of the newsroom and back in the field.